Alexander McQueen's creative vision stunned and shocked the fashion world for over 15 years, with his avant-garde theatricality leading many to call him the enfant terrible of British fashion. He created fashion moments which have not faded from memory, like David Bowie's Union Jack coat from 1996, Sarah Jessica Parker's tartan Met Gala dress from 2006, and Lady Gaga's alien armadillo shoes in the Bad Romance video clip in 2009. But before he was Alexander McQueen, he was Lee Alexander McQueen, the boy from London who dreamed of becoming a fashion designer. He worked his way up from making suits on Savile Row to starting his own fashion label and becoming one of the youngest designers ever to win an award for British Womenswear Designer of the Year. This book is a celebration of the life, brand and 36 ground-breaking collections created by Lee.