How can you fight something if you don't know it exists?
We live under an ideology that preys on every aspect of our lives: our education and our jobs; our healthcare and our leisure; our relationships and our mental wellbeing; the planet we inhabit - the very air we breathe. So pervasive has it become that, for most people, it has no name. It seems unavoidable, like a natural law.

But trace it back to its roots, and we discover that it is neither inevitable nor immutable. It was conceived, propagated, and then concealed by the powerful few. Our task is to bring it into the light--and to build a new system that is worth fighting for.