The Brand Book
An Insider's Guide to Brand Building for Businesses and Organizations
by Daryl Fielding
AUCK IN STOCK
WGTN OUT OF STOCK
Pages:
232
Published:
Oct 2022
Format
Paperback
Publisher
Orion Publishing Group, Limited
Imprint
Laurence King Publishing
ISBN:
9781529420173
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
$50.00
