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The Brand Book

An Insider's Guide to Brand Building for Businesses and Organizations

by Daryl Fielding

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
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NON FICTION
ECONOMICS
BUSINESS & ECONOMICS

on order and arriving soon!

Pages:

232

Published:

11 Oct 2022

Format

Paperback

Publisher

Orion Publishing Group, Limited

Imprint

Laurence King Publishing

ISBN:

9781529420173

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
$50.00