product gallery

Aristotle's Guide To Self-persuasion : How Ancient Rhetoric Can Help You Change Your Life

How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

by Jay Heinrichs

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience- yourself.

Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks- Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?

Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
READ MORE

pre-order available

Please note: Pre-order and on order items will ship as soon as they arrive in store.

Pages:

288

Published:

Jul 2025

Format

Hardback

Publisher

Penguin Books, Limited

Imprint

Particular Books

ISBN:

9780241705735

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience- yourself.

Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks- Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?

Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
$50.00

You might also like

You might also like

View all self help