ISBN: 9781847946249 Title: Power of Habit: Why We do What We do & How to Change Author: DUHIGG CHARLES
This is a journey through the emerging science of habit formation, a field of research that has quietly transformed our understanding of human behavior. Drawing on the findings of a new breed of 'habit scientists' working in both the public and private sector, from Procter and Gamble, Apple, and Goldman Sachs to governments around the world, the book examines the specific ways in which people are learning to radically manipulate habits whether it's smoking cigarettes, buying a particular brand of dish detergent or automatically firing a gun at an enemy soldier. Once readers understand how habits really work, and how change occurs, they can engineer new habits or get rid of old ones with the same basic tools. This wake-up call will undoubtedly inspire people to re-think many aspects of their daily lives. Drawing on thousands of scholarly studies and behind-the-scenes interviews, The Power of Habit will be a high-spirited intellectual adventure story, told by one of our most perceptive and voraciously inquisitive journalists. The book is in three parts. Part one looks at individual habits: how to create new ones, how to transform bad ones into good ones, and how cues, cravings, routines and rewards work. The second part explores the habits of success, companies and leadership, and looks at how the corporate world manipulate your tastes so that it can know what you want before you do. The third and final part looks at the habits of societies: how movements start, how campaigns change the world, and the legal/moral dimension to the behaviour of e.g. serial killers. Duhigg is a master of anecdote, and always finds the perfect story to guide us through each chapter's main ideas. So in the chapter on companies manipulating our habits to sell us stuff, he finds a statistician who knows when women are pregnant before they do. In the opening chapter on how our brain develops habits, he introduces us to Eugene, who can't form new memories or register what's going on due to brain damage, but can unconsciously learn new habits and skills. Other 'characters' include Alcoholics Anonymous, Starbucks and The London Underground.
var et_link_options_data = [{"class":"et_pb_text_6_tb_footer","url":"mailto:wellington@unitybooks.co.nz","target":"_self"},{"class":"et_pb_text_8_tb_footer","url":"http:\/\/unitybooks.nz\/contact-us\/faqs\/","target":"_blank"},{"class":"et_pb_text_9_tb_footer","url":"https:\/\/unitybooks.co.nz\/pridelands-help-100\/","target":"_self"}];
(function () {
var c = document.body.className;
c = c.replace(/woocommerce-no-js/, 'woocommerce-js');
document.body.className = c;
})();
var wc_add_to_cart_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","i18n_view_cart":"View cart","cart_url":"https:\/\/unitybooks.co.nz\/cart\/","is_cart":"","cart_redirect_after_add":"no"};
var wc_single_product_params = {"i18n_required_rating_text":"Please select a rating","review_rating_required":"yes","flexslider":{"rtl":false,"animation":"slide","smoothHeight":true,"directionNav":false,"controlNav":"thumbnails","slideshow":false,"animationSpeed":500,"animationLoop":false,"allowOneSlide":false},"zoom_enabled":"1","zoom_options":[],"photoswipe_enabled":"1","photoswipe_options":{"shareEl":false,"closeOnScroll":false,"history":false,"hideAnimationDuration":0,"showAnimationDuration":0},"flexslider_enabled":"1"};
var wc_cart_fragments_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","cart_hash_key":"wc_cart_hash_90e5735cc1f9166bf5f4ff56d33eadb4","fragment_name":"wc_fragments_90e5735cc1f9166bf5f4ff56d33eadb4","request_timeout":"5000"};
var awdr_params = {"ajaxurl":"https:\/\/unitybooks.co.nz\/wp-admin\/admin-ajax.php","nonce":"3a391216f9","enable_update_price_with_qty":"show_when_matched","refresh_order_review":"0","custom_target_simple_product":"","custom_target_variable_product":"","js_init_trigger":"","awdr_opacity_to_bulk_table":"","awdr_dynamic_bulk_table_status":"0","awdr_dynamic_bulk_table_off":"on","custom_simple_product_id_selector":"","custom_variable_product_id_selector":""};
var wc_stripe_payment_request_params = {"ajax_url":"\/?wc-ajax=%%endpoint%%","stripe":{"key":"pk_live_51JTzUBIB197v8sCoScgBC3vpAdEkYdSgNMcc1cQFhjzks9y9r7Ujmc1sTjL5pdmjxN1PYhqh16ESNPUgS03jCm3L00E1YtMlaQ","allow_prepaid_card":"yes","locale":"en","is_link_enabled":false,"is_payment_request_enabled":true},"nonce":{"payment":"3bf256c935","shipping":"adbea916ae","update_shipping":"d3a9bf625f","checkout":"c16d6d42f4","add_to_cart":"98d813f59c","get_selected_product_data":"604cef3d6e","log_errors":"71713808c9","clear_cart":"f07d1d9c61"},"i18n":{"no_prepaid_card":"Sorry, we're not accepting prepaid cards at this time.","unknown_shipping":"Unknown shipping option \"[option]\"."},"checkout":{"url":"https:\/\/unitybooks.co.nz\/checkout\/","currency_code":"nzd","country_code":"NZ","needs_shipping":"no","needs_payer_phone":true},"button":{"type":"buy","theme":"dark","height":"40","locale":"en","branded_type":"long","css_selector":"","label":"","is_custom":false,"is_branded":false},"login_confirmation":"","is_product_page":"1","product":{"shippingOptions":{"id":"pending","label":"Pending","detail":"","amount":0},"displayItems":[{"label":"Power of Habit: Why We do What We do & How to Change","amount":2800},{"label":"Shipping","amount":0,"pending":true}],"total":{"label":" (via WooCommerce)","amount":2800},"requestShipping":true,"currency":"nzd","country_code":"NZ"}};
var DIVI = {"item_count":"%d Item","items_count":"%d Items"};
var et_builder_utils_params = {"condition":{"diviTheme":true,"extraTheme":false},"scrollLocations":["app","top"],"builderScrollLocations":{"desktop":"app","tablet":"app","phone":"app"},"onloadScrollLocation":"app","builderType":"fe"};
var et_frontend_scripts = {"builderCssContainerPrefix":"#et-boc","builderCssLayoutPrefix":"#et-boc .et-l"};
var et_pb_custom = {"ajaxurl":"https:\/\/unitybooks.co.nz\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/unitybooks.co.nz\/wp-content\/themes\/Divi\/images","builder_images_uri":"https:\/\/unitybooks.co.nz\/wp-content\/themes\/Divi\/includes\/builder\/images","et_frontend_nonce":"465f6e2af0","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","et_ab_log_nonce":"7dafa66208","fill_message":"Please, fill in the following fields:","contact_error_message":"Please, fix the following errors:","invalid":"Invalid email","captcha":"Captcha","prev":"Prev","previous":"Previous","next":"Next","wrong_captcha":"You entered the wrong number in captcha.","wrong_checkbox":"Checkbox","ignore_waypoints":"no","is_divi_theme_used":"1","widget_search_selector":".widget_search","ab_tests":[],"is_ab_testing_active":"","page_id":"265958","unique_test_id":"","ab_bounce_rate":"5","is_cache_plugin_active":"yes","is_shortcode_tracking":"","tinymce_uri":""};
var et_pb_box_shadow_elements = [];
var wc_stripe_params = {"title":"Credit Card (Stripe)","key":"pk_live_51JTzUBIB197v8sCoScgBC3vpAdEkYdSgNMcc1cQFhjzks9y9r7Ujmc1sTjL5pdmjxN1PYhqh16ESNPUgS03jCm3L00E1YtMlaQ","i18n_terms":"Please accept the terms and conditions first","i18n_required_fields":"Please fill in required checkout fields first","updateFailedOrderNonce":"a6cadea326","updatePaymentIntentNonce":"f1cab7afb0","orderId":"0","checkout_url":"\/?wc-ajax=checkout","stripe_locale":"en","no_prepaid_card_msg":"Sorry, we're not accepting prepaid cards at this time. Your credit card has not been charged. Please try with alternative payment method.","no_sepa_owner_msg":"Please enter your IBAN account name.","no_sepa_iban_msg":"Please enter your IBAN account number.","payment_intent_error":"We couldn't initiate the payment. Please try again.","sepa_mandate_notification":"email","allow_prepaid_card":"yes","inline_cc_form":"no","is_checkout":"no","return_url":"https:\/\/unitybooks.co.nz\/checkout\/order-received\/?utm_nooverride=1","ajaxurl":"\/?wc-ajax=%%endpoint%%","stripe_nonce":"81d43bd412","statement_descriptor":"","elements_options":[],"sepa_elements_options":{"supportedCountries":["SEPA"],"placeholderCountry":"NZ","style":{"base":{"fontSize":"15px"}}},"invalid_owner_name":"Billing First Name and Last Name are required.","is_change_payment_page":"no","is_add_payment_page":"no","is_pay_for_order_page":"no","elements_styling":"","elements_classes":"","add_card_nonce":"6790a01e48","create_payment_intent_nonce":"8902a66aab","cpf_cnpj_required_msg":"CPF\/CNPJ is a required field","invalid_number":"The card number is not a valid credit card number.","invalid_expiry_month":"The card's expiration month is invalid.","invalid_expiry_year":"The card's expiration year is invalid.","invalid_cvc":"The card's security code is invalid.","incorrect_number":"The card number is incorrect.","incomplete_number":"The card number is incomplete.","incomplete_cvc":"The card's security code is incomplete.","incomplete_expiry":"The card's expiration date is incomplete.","expired_card":"The card has expired.","incorrect_cvc":"The card's security code is incorrect.","incorrect_zip":"The card's zip \/ postal code failed validation.","postal_code_invalid":"Invalid zip code, please correct and try again","invalid_expiry_year_past":"The card's expiration year is in the past","card_declined":"The card was declined.","missing":"There is no card on a customer that is being charged.","processing_error":"An error occurred while processing the card.","invalid_sofort_country":"The billing country is not accepted by Sofort. Please try another country.","email_invalid":"Invalid email address, please correct and try again.","invalid_request_error":"Unable to process this payment, please try again or use alternative method.","amount_too_large":"The order total is too high for this payment method","amount_too_small":"The order total is too low for this payment method","country_code_invalid":"Invalid country code, please try again with a valid country code","tax_id_invalid":"Invalid Tax Id, please try again with a valid tax id"};
