ISBN: 9780473660185 Title: More Marks of Identity: NZ Logos 1980-2000 Author: THOMPSON HAMISH
There are unexpected gems in this design storybook: Logos with hidden kiwis, a logo that suddenly materialised in 3-tonne steel form, and the logo that caught your eye every time you went to the chippy.
More Marks of Identity extends the story of some of the best of Aotearoa’s brand work into the last two decades of the twentieth century. Like all great design, it makes you see the ordinary with fresh eyes.
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