ISBN: 9780141983417 Title: Case Against Reality: How Evolution Hid the Truth from Our Eyes Author: HOFFMAN DONALD D
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says- No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops- while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes.
var et_link_options_data = [{"class":"et_pb_text_6_tb_footer","url":"mailto:wellington@unitybooks.co.nz","target":"_self"},{"class":"et_pb_text_8_tb_footer","url":"http:\/\/unitybooks.nz\/contact-us\/faqs\/","target":"_blank"},{"class":"et_pb_text_9_tb_footer","url":"https:\/\/unitybooks.co.nz\/pridelands-help-100\/","target":"_self"}];
(function () {
var c = document.body.className;
c = c.replace(/woocommerce-no-js/, 'woocommerce-js');
document.body.className = c;
})();
var wc_add_to_cart_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","i18n_view_cart":"View cart","cart_url":"https:\/\/unitybooks.co.nz\/cart\/","is_cart":"","cart_redirect_after_add":"no"};
var wc_single_product_params = {"i18n_required_rating_text":"Please select a rating","review_rating_required":"yes","flexslider":{"rtl":false,"animation":"slide","smoothHeight":true,"directionNav":false,"controlNav":"thumbnails","slideshow":false,"animationSpeed":500,"animationLoop":false,"allowOneSlide":false},"zoom_enabled":"1","zoom_options":[],"photoswipe_enabled":"1","photoswipe_options":{"shareEl":false,"closeOnScroll":false,"history":false,"hideAnimationDuration":0,"showAnimationDuration":0},"flexslider_enabled":"1"};
var wc_cart_fragments_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","cart_hash_key":"wc_cart_hash_90e5735cc1f9166bf5f4ff56d33eadb4","fragment_name":"wc_fragments_90e5735cc1f9166bf5f4ff56d33eadb4","request_timeout":"5000"};
var awdr_params = {"ajaxurl":"https:\/\/unitybooks.co.nz\/wp-admin\/admin-ajax.php","nonce":"cd2e5fa8d7","enable_update_price_with_qty":"show_when_matched","refresh_order_review":"0","custom_target_simple_product":"","custom_target_variable_product":"","js_init_trigger":"","awdr_opacity_to_bulk_table":"","awdr_dynamic_bulk_table_status":"0","awdr_dynamic_bulk_table_off":"on","custom_simple_product_id_selector":"","custom_variable_product_id_selector":""};
var wc_stripe_payment_request_params = {"ajax_url":"\/?wc-ajax=%%endpoint%%","stripe":{"key":"pk_live_51JTzUBIB197v8sCoScgBC3vpAdEkYdSgNMcc1cQFhjzks9y9r7Ujmc1sTjL5pdmjxN1PYhqh16ESNPUgS03jCm3L00E1YtMlaQ","allow_prepaid_card":"yes","locale":"en","is_link_enabled":false,"is_payment_request_enabled":true},"nonce":{"payment":"e7e51b50e6","shipping":"7d0f111969","update_shipping":"897a522200","checkout":"2e13b6df83","add_to_cart":"c55aca9f42","get_selected_product_data":"c7db079442","log_errors":"a8c84d5f39","clear_cart":"e7b797fa28"},"i18n":{"no_prepaid_card":"Sorry, we're not accepting prepaid cards at this time.","unknown_shipping":"Unknown shipping option \"[option]\"."},"checkout":{"url":"https:\/\/unitybooks.co.nz\/checkout\/","currency_code":"nzd","country_code":"NZ","needs_shipping":"no","needs_payer_phone":true},"button":{"type":"buy","theme":"dark","height":"40","locale":"en","branded_type":"long","css_selector":"","label":"","is_custom":false,"is_branded":false},"login_confirmation":"","is_product_page":"1","product":{"shippingOptions":{"id":"pending","label":"Pending","detail":"","amount":0},"displayItems":[{"label":"Case Against Reality: How Evolution Hid the Truth from Our Eyes","amount":2600},{"label":"Shipping","amount":0,"pending":true}],"total":{"label":" (via WooCommerce)","amount":2600},"requestShipping":true,"currency":"nzd","country_code":"NZ"}};
var DIVI = {"item_count":"%d Item","items_count":"%d Items"};
var et_builder_utils_params = {"condition":{"diviTheme":true,"extraTheme":false},"scrollLocations":["app","top"],"builderScrollLocations":{"desktop":"app","tablet":"app","phone":"app"},"onloadScrollLocation":"app","builderType":"fe"};
var et_frontend_scripts = {"builderCssContainerPrefix":"#et-boc","builderCssLayoutPrefix":"#et-boc .et-l"};
var et_pb_custom = {"ajaxurl":"https:\/\/unitybooks.co.nz\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/unitybooks.co.nz\/wp-content\/themes\/Divi\/images","builder_images_uri":"https:\/\/unitybooks.co.nz\/wp-content\/themes\/Divi\/includes\/builder\/images","et_frontend_nonce":"08ccf3aca1","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","et_ab_log_nonce":"fa34476cdf","fill_message":"Please, fill in the following fields:","contact_error_message":"Please, fix the following errors:","invalid":"Invalid email","captcha":"Captcha","prev":"Prev","previous":"Previous","next":"Next","wrong_captcha":"You entered the wrong number in captcha.","wrong_checkbox":"Checkbox","ignore_waypoints":"no","is_divi_theme_used":"1","widget_search_selector":".widget_search","ab_tests":[],"is_ab_testing_active":"","page_id":"263778","unique_test_id":"","ab_bounce_rate":"5","is_cache_plugin_active":"yes","is_shortcode_tracking":"","tinymce_uri":""};
var et_pb_box_shadow_elements = [];
var wc_stripe_params = {"title":"Credit Card (Stripe)","key":"pk_live_51JTzUBIB197v8sCoScgBC3vpAdEkYdSgNMcc1cQFhjzks9y9r7Ujmc1sTjL5pdmjxN1PYhqh16ESNPUgS03jCm3L00E1YtMlaQ","i18n_terms":"Please accept the terms and conditions first","i18n_required_fields":"Please fill in required checkout fields first","updateFailedOrderNonce":"b2338bc14a","updatePaymentIntentNonce":"dfdb4a98b5","orderId":"0","checkout_url":"\/?wc-ajax=checkout","stripe_locale":"en","no_prepaid_card_msg":"Sorry, we're not accepting prepaid cards at this time. Your credit card has not been charged. Please try with alternative payment method.","no_sepa_owner_msg":"Please enter your IBAN account name.","no_sepa_iban_msg":"Please enter your IBAN account number.","payment_intent_error":"We couldn't initiate the payment. Please try again.","sepa_mandate_notification":"email","allow_prepaid_card":"yes","inline_cc_form":"no","is_checkout":"no","return_url":"https:\/\/unitybooks.co.nz\/checkout\/order-received\/?utm_nooverride=1","ajaxurl":"\/?wc-ajax=%%endpoint%%","stripe_nonce":"dbcc94b783","statement_descriptor":"","elements_options":[],"sepa_elements_options":{"supportedCountries":["SEPA"],"placeholderCountry":"NZ","style":{"base":{"fontSize":"15px"}}},"invalid_owner_name":"Billing First Name and Last Name are required.","is_change_payment_page":"no","is_add_payment_page":"no","is_pay_for_order_page":"no","elements_styling":"","elements_classes":"","add_card_nonce":"94816b724d","create_payment_intent_nonce":"853c6fe9c2","cpf_cnpj_required_msg":"CPF\/CNPJ is a required field","invalid_number":"The card number is not a valid credit card number.","invalid_expiry_month":"The card's expiration month is invalid.","invalid_expiry_year":"The card's expiration year is invalid.","invalid_cvc":"The card's security code is invalid.","incorrect_number":"The card number is incorrect.","incomplete_number":"The card number is incomplete.","incomplete_cvc":"The card's security code is incomplete.","incomplete_expiry":"The card's expiration date is incomplete.","expired_card":"The card has expired.","incorrect_cvc":"The card's security code is incorrect.","incorrect_zip":"The card's zip \/ postal code failed validation.","postal_code_invalid":"Invalid zip code, please correct and try again","invalid_expiry_year_past":"The card's expiration year is in the past","card_declined":"The card was declined.","missing":"There is no card on a customer that is being charged.","processing_error":"An error occurred while processing the card.","invalid_sofort_country":"The billing country is not accepted by Sofort. Please try another country.","email_invalid":"Invalid email address, please correct and try again.","invalid_request_error":"Unable to process this payment, please try again or use alternative method.","amount_too_large":"The order total is too high for this payment method","amount_too_small":"The order total is too low for this payment method","country_code_invalid":"Invalid country code, please try again with a valid country code","tax_id_invalid":"Invalid Tax Id, please try again with a valid tax id"};